Programme:

• 12.40 – 13.00 Mariska Kesteloo, founder of Word of MICE, who recently was among the 10 most influential meeting innovators in 2021 (Congress Magazine), will talk about the strength and potential of B2B influencer marketing in times of uncertainty and crisis

• 13.00 -13.15 – Q&A session

The meeting is for the Poland Convention Bureau members only and spaces are limited. In case of questions contact Poland CVB.